The simple fact is that prevention works—every single time. Look back to the 1980’s and the 1990’s. It’s worked with forest fires, drunk driving, and tobacco. We think it can work again. That is our mission. It’s more than just raising awareness about drug abuse and poisoning—it’s about having the conversations earlier and starting the process of prevention to save lives.

These insights were the foundation of our campaign, “The Call.” We know that when we roll up our sleeves and commit to a message about prevention, it can be successful—it can save thousands upon thousands of lives. Is it shocking? Yes. Is it powerful? Absolutely. Will it make someone think twice about taking drugs? You bet your @$$.

We’re here to inspire kids to say “no” and empower parents to do more—more talking, more education, and more introspection on how they can step up to more. That’s why we created our Parent Playbook, which easily lists out ways to talk to your kids in an encouraging and educational way.

But we can’t do this alone. We need the buy-in and support of kids, teens, parents, teachers, counselors, and anyone else who knows that now, more than ever, we need a message of prevention. We need this campaign to reach the eyes and ears of as many people as possible. We need everyone to step up and make The Call.